People writing pitch and request letters need to banish the word “wanted” and the couplet “would like” from their vocabularies. “I would like to tell you about,” etc. “I wanted to share with you,” etc. Oh, you’d “like” to tell me something or you “wanted” to tell me something but you’re not 100% certain you do want to tell me something? Still mulling it over? It sounds gelatinous and wishy-washy. Man up, cut the conditionals.

February 19, 2013by Jeffrey Wells9 Comments