I would have been rather surprised if David O. Russell‘s The Silver Linings Playbook hadn’t won the Toronto Film Festival’s BlackBerry People’s Choice Award. (Ben Affleck‘s Argo was the runner-up.) Past People’s Choice Awards have gone to American Beauty, The King’s Speech and Slumdog Millionaire.

Now all the Weinstein Co. has to do is (a) lay low between now and early November but also (b) put out a new trailer that reflects the second half of the film and not just the raggedy-jaggedy first half, but at the same time doesn’t scare off the girly-girls who like their romantic relationship flicks to be a little bit dumb.