“The contemporary Oscar economy runs entirely on charm,” Movieline‘s Stu Van Airsdale wrote late today. “Your movie can make $1 million or $1 billion, be a polarizing scourge or smothered in plaudits and acclaim. You can place ads everywhere, send thousands of DVD screeners and engineer a fortune’s worth of publicity. But by the time nomination ballots are mailed in late December, if you haven’t found a way to charm a vote out of an Academy member, then you and your film are about as long for the awards race as Angelina Jolie is for a burger-eating contest.”
