Jonathan Spuij from the Netherlands reports that he “just read something incredible. Pathe cinemas has just opened up a text-number to where you can send a complaint during a film about anything that’s bothering you during the show, be it the wrong ratio, mice or someone using his mobile anything can be reported and they’ll come and fix it asap.
“An example of the site [HE note — no link was provided and I couldn’t find a site that explains the text-complaint option] even mentions that you can send a text too when there are ‘people on row 11 who just won’t shut up.’
“Do you happen to know if there’s an American cinema chain that has already has such a service? I read it and I still can’t believe this really exists. Oh and the best part — there’s no additional costs for the texts, just what your carrier charges you. Brilliant, huh?”