“I’ve made thuh preservationuharrAmerican democracy thuh central issue of my Presidency…agh believe in free and fair elections, the right to vote fairly and tuh have your vote counted…” — Joe Biden‘s opening words in new campaign ad.
It’s fair to say that this 60-second ad is primarily aimed at diverse rainbow types.
Until the one-third mark all the sympathetic faces are non-white. Footage of white, Confederate-flag-carrying yokels who marched in Charlottesville and during the Jan. 6th insurrection are shown between :12 and :18. A neutral-mannered 70something white bumblefuck type (i.e, blue plaid shirt) appears at the 19-second mark; another aging, white-bearded bumblefuck voter with a Home Depot baseball cap appears at the 24-second mark.
We’re shown a blonde Anglo Saxon female (40ish) with a ballot covering her face at the 40-second mark. The 1945 Iwo Jima guys (including Native American Ira Hayes) appear at the 52-second mark. But no white male Millennials and Zoomers, or none that I’ve noticed. And no middle-aged, beefy-faced white guys at all, most of whom are presumed to be Trump or RFK, Jr. voters.
At the 48-second mark Biden says, “That’s our soul…we are the United States Uhmerica.” He wanted to say “of” but it didn’t quite happen, and the ad guys decided against looping it in.
Compare Biden’s diction to JFK’s: