For the two-month shoot of Borat (20th Century Fox, 11.3), Sacha Baron Cohen “was in character from early in the morning until night,” reports Time‘s Joel Stein. “The crew shot so much footage that director Larry Charles is trying to sell the unused parts to HBO as a series. Even when the cops came, Baron Cohen never dropped character. It’s an impressive, perhaps insane, performance: Johnny Knoxville with a sense of humor, Andy Kaufman with a desire to please, Peter Sellers set loose on the public instead of David Niven. “It’s like Marlon Brando‘s performance in On the Waterfront,” says Charles. “Before that, everything was stylized, the John Barrymore school. After that, you couldn’t act in the old style anymore. I believe that Sacha’s performance does the same thing.”