Time‘s decision to celebrate Taylor Swift as the Person of the Year is, of course, first and foremost a shallow commercial hustle.
The editors are basicallly saying “superfluousness is not a crime…it’s not so bad and in some ways is pretty great…all hail the island of leave us alone, we’re happy where we are, don’t puncture the bubble of insularity that so many millions of women (mostly younger) want to live inside…that bubble of complacency…that temporary (hopefully eternal!) shelter realm…success, simplicity of mind, in some instances (probably more so than we’d like to admit) the shroud of vapidity.
No offense to Taylor herself — she’s smart, capable, knows what she’s doing. But the Time guys are squeaking mice. There are more things in heaven and earth, guys, than are dreamt of in your marketing philosophy.
AI kingpin Sam Altman would have been an unsexy choice, but what he’s helped to unleash is obviously exerting thousands of times more infuence (and an infuential threat) upon our land, culture and souls than Taylor Swift.
If it has to be someone or something vapid in order to make Time into a bigger cultural thing, I would blend Swift with Barbie and Greta Gerwig and call 2023 The Year of of the Self-Celebrating, Wrapped in Commercial Glory Girly Girls Who Have Little Use For Men and Would Pretty Much Like to Cast Them Aside Except For The Sperm Donation Stuff….Barbie, Taylor, Beyonce…the whole commercial and cultural blitzkrieg of it all.