TMZ = Walter Winchell of the ’40s

Two zippy quotes from Allison Hope Weiner‘s 6.25 N.Y. Times piece about Harvey Levin’s TMZ. One is Levin himself saying that despite initial reservations about launching a celebrity website, “I started seeing that if you don’t have time periods and publishing cycles, you can publish on demand and beat everybody.” The other is a non-identified publicist equating Levin’s power with that of columnist Walter Winchell in his 1940s heyday. “If you have something you know [TMZ] will like, you tip them to it,” he says. “It’s kind of the old way you dealt with the old-time gossip columnists…you have to occasionally feed them an item…you have to be in the game with them…if you’re a publicist and the only time you call up is to complain about an item, they’ll laugh at you.”