Hellboy II: The Golden Army is tracking the strongest among Friday’s openers — 77, 33 and 15. Journey to the Center of the Earth is at 82, 21 and 7 (fair, needs to do better), and Eddie Murphy‘s Meet Dave is running at 65, 17 and 2 (bomb).
The Dark Knight (opening 7.18) is running at 85, 65 and 31 overall. The first choice figure among older and younger men is 41, at 25 among younger women, and 19 among older women. Obviously looking at very big business. Mamma Mia, which is opening against Knight, is running 19 for first choice among 25-plus women, but at 8 first choice overall. Older and younger men aren’t interested. Space Chimps (also opening on 7.18) is running at 48, 12 and 0.
Stepbrothers, opening on 7.25, is at 66, 37 and 2 — people aren’t focusing at this stage, campaign has some work to do. The X-Files: I Want to Believe, opening the same day, is at 59, 23 and 3.