A 7.28 L.A. Times piece about how Paramount Classics marketers played the “swelter card” for Al Gore‘s An Inconvenient Truth by running a recent ad that asked, “How hot is your city today?” atop a blazing sun and bright red background. The ad reminded everyone that it had recently been 99 degrees in New York, 104 in Salt Lake City and 108 in Phoenix. The ad also ran reminders, according to Kelly-Ann Suarez‘s story, that “the Earth’s temperature is at a 400-year high, that the first half of 2006 was the hottest in history and that melting ice caps spell trouble for coastal cities.”