I think I already knew that a truly popular film is a big draw with serious moviegers in theatres and on DVD — in for a penny, in for a pound. A recently-released Neilsen Entertainment survey quoted by N.Y. Times reporter Sharon Waxman refers to “a new core audience of movie devotees who to to the movies most often — 10 times per year or more, which the study calls ‘uber-media consumers’ — are also those who most frequently buy DVDs. In a poll of 2800 moviegoers who bought tickets online, the study found that 83 percent of them also ‘frequently’ or ‘sometimes’ buy the DVD of the movie they saw in the theater.” Very cool, but it’s shocking to me that a polling organization would describe someone who goes out to a movie 10 times a year (the DVD-buying element aside) as an “uber” anything. Ten times a year is nothing. Anyone who’s half-assedly into chasing the culturally dominant or high-intrigue movies is going to hit a theatre at least twice monthly or 24 times a year, bare minimum…and 24 or 25 visits per year means you’re missing about half (sometimes a little less than half) of the very good or excellent films that turn up each year. I see at least three or four newbies each week (that’s factoring in three festival binges per year at Toronto, Sundance and Cannes) plus at least two DVDs of relatively recent films missed in screening rooms a few months back. That’s five per week or 250 films per year. And yet the Neilsen Entertainment pollers regard movie fans who annually see 4% of this total — 10 films — or even those who see 8% of this total — 20 films annually — as “ubers.” I would call these people “dabblers.” I’m pretty sure HE readers are much more ardent than this. Responses?