Hollywood Elsewhere is participating in the 1.12 Los Angeles press day for John Lee Hancock and Michael Keaton‘s The Founder (Weinstein Co., 1.17). For the 16th or 17th time: From an ethical, artistic or strategic standpoint, Keaton’s fascinating, neither fish-nor-fowl performance as McDonald’s kingpin Ray Kroc in The Founder is an essential thing. The ’50s period drama refuses to adhere to a black and white moral scheme. It treads a fine edge, allowing you to root for Keaton’s “bad guy” despite reservations while allowing you to conclude that the McDonald brothers were stoppers who didn’t get it. Keaton’s performance never instructs you how to feel or what judgments to arrive at, and therein lies the genius.