IFC has shown chrome steel cojones in agreeing to distribute Lars Von Trier‘s Antichrist. (They’ve also acquired Ken Loach‘s Looking for Eric and the Romanian anthology farce Tales From The Golden Age, which I saw last night — half amused, half meh. Marketing/distribution suggestions: (a) Don’t market it as a serious film but as a hoot; (b) Make a deal with a toy company to sell battery-powered toy foxes covered with blood and afterbirth that say “chaos reigns!” when you pull their tail; (c) After the initial release sell it to the midnight-movie freaks as something that only the truly freakish of mind can handle — i.e., are you man enough to see Antichrist?.
