Variety has recently let some folks go, they’re cutting back at the L.A. Times, some Time bureau chiefs have received pink slips, etc. The reasons are varied, but all of this is tracable in part to diminishing ad revenues on the print side. And not just in the movie-ad realm. This shouldn’t figure as far as Variety‘s ad revenues are concerned, but ad buyers are realizing more and more how little impact print ads are having on younger viewers (my sons never buy a newspaper or even a classy monthly glossy like Vanity Fair), and they’re acting accordingly.
