Three “reveals” came out of today’s screening and press conference for Walk Hard: The Dewey Cox Story (Sony, 12.21), which happened from 12:30 to 2 pm on the Sony lot and was hosted by producer Judd Apatow, director Jake Kasdan (who appears to be roughly the same size as The Orphanage director Juan Antonio Bayona and Jason Schwartzman…good company!) and star John C. Reilly.

One is that the movie isn’t a genre spoof (as David Carr‘s N.Y. Times piece suggested a day or two ago) as much as a flat-out Walk the Line satire. The second is that the tone is similar to Eric Idle and Gary Weis‘s The Rutles: All You Need is Cash, the 1978 Beatles spoof. Which is to say it’s dry and hip. It’s not Airplane, it’s not Hot Shots, Part Deux…it’s lewd and “:funny” but in a fairly earnest, low-key way. With fairly decent music.

Oh, and the third is that the film has a signficant penis shot that…uh, lasts more a few seconds. Not one of those blink-and-it’s-gone deals. I don’t know what this means but Aptatow and Kasdan made a point of mentioning it.

Here are two video files – #1 and #2 — of producer Judd Apatow, star John C. Reilly and director Jake Kasdan doing the shpiel.

And here’s Reilly singing the “Walk Hard” song. Thirty songs have been recorded, and will be issued in a “Box of Cox” CD package sometime in late November or December.