“If a movie is good, consumers will go see it. Otherwise, they’ll choose to save gas and money and stay home and watch video-on-demand, cable or satellite, or a DVD. Or maybe they’ll just play a video game or listen to Ipods because most new movies suck big-time.” — a Nikki Finke summary in today’s Deadline Hollywood Daily of Nielsen Analytics’ and The Movie Advisory Board’s 100-page “Modern Movie Experience” study, described as “a report on moviegoer behavior today, possibilities for tomorrow, and the impact of digital technologies on the movie-value chain.”