…during the six-week period between the Cannes Film Festival premiere of Indiana Jones and the Dial of Destiny and the film’s opening on the Independence Day weekend (6.30 to to 7.3)…whatever she and her handlers may have expected or hoped to happen, it’s fair to say that the whole promotional bandwagon didn’t bear fruit…it certainly didn’t connect with Joe and Jane Popcorn, particularly the under-35s. The whole effort amounted to a whiff. It hurts when this happens, I realize, and I’m not gloating at anyone’s failure.
