The people giving Into the Wild those terrific per-screen averages in four theatres (which looked like $50,000 per situation yesterday, and now looks more like $52,000 and change) are, of course, the big-city fans of Jon Krakauer‘s book who’ve been reading the rave opening-day reviews of this Sean Penn-directed film and champing at the bit. In other words, it’s been patronized right out of the gate by a bright, thoughtful, literate crowd. It’s a foregone conclusion that the Good Luck, Chuck crowd won’t be as ardent, but the big test is whether or not Into The Wild will attract Midwestern jocks, bright but lazy dilletantes, fence-sitters, under-achievers, etc.
