Yes, yes…no one has seen The DaVinci Code yet and it’s very unusual for Columbia to hide it as they have, but they’ll be showing it here in Cannes about four and a half hours from now and the head-down marketing angle will obviously be moot after that. I’ll try and bang out some kind of a reaction piece as soon as I leave the Palais screening room (I think it’s the Debussy) at 11 pm or thereabouts, but I don’t know how lucid or well-phrased I’ll be at that hour. Sharon Waxman‘s N.Y. Times piece says the first-weekend projections “range from $70 million to over $100 million,” so if it makes $60 or $65 million that will be seen as a shortfall.
