Today’s (11.12) tracking has Roland Emmerich‘s 2012 with an 87 total awareness, a 49 definite interest and 30 first choice-and-release. That means pretty damn big. Maybe tsunami level. Variety says that box-office observers are forecasting over $40 million and perhaps higher. I say high 40s at least and perhaps a nudge over $50 million.

November 12, 2009by Jeffrey Wells21 Comments