Ava DuVernay‘s Selma will open wide on Friday, January 9th, but in Selma, Alabama — the smallish “Black Belt” city where the “Bloody Sunday” beatings happened on the Edmund Pettus Bridge on Sunday, 3.7.65, and where a portion of the film was shot last summer — the film will play for free at the Selma Walton theatre for the entire month, day and night, for roughly three weeks straight.
Paramount is picking up the tab in apparent gratitude to the city for hosting the Selma production and, I gather, to give it a little boost in terms of attracting tourism.
Located on the banks of the Alabama river and known as “the Queen City,” Selma sounds statistically like a fairly poor town. It’s in a fairly remote area, about 50 miles from any major interstate highway. The Wiki page says the citizenry was 80% black as of 2010 census, and the population hasn’t risen above 20,000 in well over a decade. 14 years ago the median household income for a family was $28,345. About 26.9% of families and 31.7% of the population were below the poverty line, including 41.8% of those under age 18 and 28.0% of those age 65 or over.