I’ve never been a huge fan of CinemaCon product-reel shows. The emphasis is always on rumbling, pounding, gut-slamming wham-o-rama rather than intrigue and seduction, but big-studio trailers have been operating this way since the ’80s. They all say “we know you’re looking for a ride rather than a film, and that you’re probably ADD-afflicted and texting someone while you watch this so we’re cutting and scoring this trailer in order to snag your attention for 60 seconds or so.” This is mostly what I was feeling from yesterday’s Warner Bros. presentation at CinemaCon — a series of attempts to make you want to try this or that Magic Mountain ride rather than watch this or that movie.
I realize, of course, that Warner Bros. occasionally makes and distributes films that aren’t aimed at Shallow Hals (American Sniper, Her, Inherent Vice) but they’re not really in the business of trying to entertain semi-educated adult film mavens. That notion flew the coop a long time ago.
From my balcony seat I saw four trailers for Warner Bros. films that (a) didn’t feel theme-park-y or franchise-y or cloying or aimed at submentals and (b) appear to be about semi-adult, character-driven situations and didn’t necessarily involve monsters or supercool heroes or chase scenes or explosions.
The most distinctive seemed to be Scott Cooper‘s Black Mass (9.18), a fact-based drama about notorious ex-Boston crimelord Whitey Bulger. It was clear from the footage that Johnny Depp‘s striking, atypical performance as Bulger is going to be in Best Actor contention. Heavy makeup, a steely demeanor, a voice that I’ve never heard come out of Depp before — he’ll be in “the Derby”, for sure.
The footage for Ron Howard‘s In The Heart of The Sea (12.11) goes to the moon to make it seem like a whale-as-Godzilla film, but I’m assuming this is a standard deflection. Nathaniel Philbrick’s 15-year-old novel is mainly a survival at sea thing. WB is clearly planning a Best Picture campaign.