Imagine the instant death sentences that would be handed down if a distributor today was dumb enough to promote a film with a poster this leering, this brazen, this 4-3-2-hike. Alas, such images and attitudes were par for the course in the ’70s. (You had to be there.) Will the Khmer Rouge try to kill me for posting this image in an ironic historical sense? You can’t be too careful these days.
Dan Jenkins‘ “Semi-Tough” (published in ’70) was a raunchy account of the world of big-time pro football. Arrogant American behaviors, racial attitudes, Madison Avenue tie-ins, etc.
For some reason Michael Ritchie’s 1977 adaptation, which costarred Burt Reynolds, Kris Kristofferson and Jill Clayburgh, was turned into a satire of Werner Erhard‘s Erhard Seminars Training (EST), which became B.E.A.T. in the film.
The poster, in short, lied its ass off, conveying literally nothing about what the film was actually about.
I saw it once in the summer of ’77 at the Westport Fine Arts. Didn’t mind it, chuckled once or twice, haven’t seen it since. Formerly viewable via Amazon Prime, but no longer. It just popped on Bluray.
A fatigued (possibly dispirited) Clark Gable during the filming of The Misfits. I read somewhere that Gable didn’t lead the healthiest lifestyle. A couple of packs of cigarettes per day, lots and lots of booze. Sooner or later that kind of living catches up with you. It caught up with Gable at age 59, on 11.16.60 — eight days after the election of JFK.
Burt Lancaster’s second Native American role, following Jim Thorpe, All-American. I’ve never seen this Robert Aldrich-directed film. I’ve always heard it wasn’t much. “Not only synthetic but, believe it or not, incredibly slow and dull.” — N.Y. Times review, 7.10.54.