Two details from tonight’s announcement about Universal intending to release Brett Ratner‘s Tower Heist on-demand only three weeks after it opens in theaters on 11.4, or on 11.25. One, the viewing price, according to L.A. Times‘s Ben Fritz, will be $59.99. And two, it will only be offered to Comcast subscribers in Atlanta and Portland. But exhibitors know what this means — the thin end of the wedge.