Brokeback Mountain, playing in just over 700 theatres as of yesterday, will reach $32 million or thereabouts by the end of the four-day weekend. I’m presuming that Focus Features will expand big-time after Monday’s night’s expected Best Picture win at the Golden Globes awards. One marketing expert is forecasting a $60 million haul by the end of the theatrical run, but I don’t know…if it wins the Best Picture Oscar on March 5th it’ll get a new surge and probably stay in theatres until April, and it could go a lot higher. Ain’t no reins on this one.
