Being cheap and all, I’ve never once ordered food or drink on my own dime at 21 (21 W 52nd St, New York, NY). But I’m happy and gratified to note that I attended several Peggy Siegal press luncheons there during the mid to late aughts. Great times, classic vibes, Sweet Smell of Success, the ghosts of Tony Curtis and Burt Lancaster, etc.
But now comes word that 21, a four-story establishment which opened in 1929, is closing down for good. Another Covid victim.
New York Post‘s Ian Mohr and Elizabeth Elizalde are reporting that the club’s 148 employees have been told that they’ll be cut loose as of early March.
Then again a 21 spokesperson has told Mohr and Elizalde that “the company is exploring potential opportunities that will allow 21 Club to remain a viable operation in the long term, while retaining its distinctive character. At this early stage, we are not ready to announce any final concept or timeframe, but the vision is that 21 Club will always remain an important social and cultural hub and icon of New York, one that is well positioned to fulfill its role in the City’s exciting future when the time comes.”
In other words they’re hoping to relaunch with new financial partners when the pandemic ends, or otherwise sell the brand outright.