Bobby Zarem, the whipsmart, highly-charged, occasionally volatile New York publicist who "conceived" the "I Love N.Y." campaign and represented a cavalcade of big Hollywood clients (Sylvester Stallone, Jack Nicholson, Eddie Murphy, Alan Alda, Cher, Dustin Hoffman, Michael Caine, Sophia Loren, Arnold Schwarzenegger, Pee-Wee Herman) during his '70s and '80s heyday, and whom I dealt with as a Manhattan-based journalist from the late '70s to '83 and worked for in Los Angeles in '85 and '86....poor Bobby died today in his home town of Savannah.
Login with Patreon to view this post