Four kids get their groove on under the influence of Henri Rousseau. Except it’s not Rousseau’s brushstrokes as much as the jungle boogie percussion score. Basic idea: “Great post-impressionist art is a trip if…you know, you can also hear drums that make you want to dance.”
Imagine being the moron (Mark Zuckerberg?) who insisted that Rousseau’s bengal tiger had to channel Rod Serling by saying “this is the dimension of imagination.”
Why? Because the average young kid who might be into Zuckerberg’s Meta (which is what the spot is hyping) is presumably incapable of understanding that falling into the world of a painting starts from a place of silence, submission and meditation.
In other words, somebody actually said “the tiger has to say the word ‘imagination’ or else some younger viewers might think we’re talking about an immersive Rousseau installation somewhere, like the Van Gogh thing making the rounds.”