Most critics couldn’t control themselves when it came to over-praising Are You There, God? It’s Me, Margaret. Yesterday they were panting and shrieking and hyperventilating, and guess what? Joe and Jane Popcorn pulled a “meh” and mostly stayed away in droves. Playing on 3,343 screens, Margaret managed a lousy $673 per screen for a projected weekend gross of around $6 million.
Bottom line: Moviegoers didn’t want to pay to see an ABC After-School Special set in 1970. HE called it a generally decent little film, but it couldn’t cut the box-office mustard. Out of time, out of mind.
Deadline’s Anthony D’Alessandro:
