Several sources close to The DaVinci Code have told Slate columnist Kim Masters that Columbia Pictures knew that their strategy of not showing the film until next Tuesday — three days before the 5.19 opening — “might create bad buzz. If the potato isn’t rotten, people might ask, why hide the potato? That concern was well-aired in internal discussions, according to these sources. But wedged between religious foes and book fanatics, the studio concluded that the risk was worth taking.” Actually, Masters reports, exhibitors are seeing it today . Hey, if any exhibs or friends-of-exhibs hear any reactions and want to pass them along, I’m all ears.
http://www.slate.com/id/2141699/
