Speaking as a total freak for color snaps of classic era Times Square marquees and billboard ads, I was initially thrilled to find this color shot of the DeMille’s gigantic, two–sided PSYCHO wall promo.
Alfred Hitchcock’s seminal slasher pic opened on June 16th, 1960. 63 years ago hit films would play for several weeks or even months on end, but let’s presume this nocturnal image was snapped sometime that summer when interest was peaking.
