I’m persuaded that a Los Angeles-residing friend came up with the above goof line — a riff on Robert Duvall‘s actual Mastercard slogan, “I choose it because I use it.” I could be wrong, of course, but for the last four decades I’ve associated that “abuse it” line with Duvall, and it’s always made me chuckle a bit. Yesterday I called the guy who may have come up with the joke line during the Reagan administration, and he said he didn’t recall doing so. WHAT?
