Relativity Refreshed, But Why?

I’m as amused as the next guy by the news about Trigger Street partners Kevin Spacey and Dana Brunetti being tapped to run the new, restructured, post-chapter 11 Relativity Media. We all love the idea of Buddy Ackerman actually running a real movie company, etc. But can I ask a question? Why is Relativity even in business? Who cares? The company went totally bust last year under Ryan Cavanaugh, trapped in a muddy, 75-foot-deep sinkhole and finally forced to face reality. Nothing against Spacey and Brunetti but what magic, exactly, are they expected to create? I know as much as they do, my gut instincts are just as well attuned and I’m more free-form and fuck-all in my thinking. You know what I would do if I ran Relativity? I would hire LexG as vp creative affairs. (I would greenlight films with a potential to compete during award season and Lex would advise about which stupid movies to make.) Over the last year has anyone said to anyone else over a drink, “You know, I’m really upset that Relativity went bankrupt…I know if they could just hire the right people to run things correctly that Relativity could really make a difference to the average moviegoer…I hope they get it together….we need companies like Relativity to brighten and enrich our moviegoing lives.” Newsflash: Nobody gives a shit. But with Wells and LexG calling the shots, electric bolts of excitement would be pulsing through the Hollywood bloodstream.