Everyone understands that Netflix has to open Roma in a strong “look at us!” theatrical fashion in order to overcome or at least lessen old-school naysayer sentiments in the Academy and the guilds — i.e., those who’ve resented the generally non-theatrical feature release strategy that Netflix has followed in recent years.
Boiled down, Roma has to impress everyone as a movie-theatre event first and for a decent period of time, and a Netflix streamer second. The more noticable Roma‘s theatrical presence is in the early stages, the better chance it has at not only landing nominations but winning Best Picture, Best Director and so on.
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