Is this a thing or a put-on or a hacking? Creating a substitute Facebook identity by way of an alternate name but still using your regular photos? I don’t know what this actually is, but it seems to be about splitting a social-media identity into two halves — the real-deal organic self with an actual history, and a recently created alternate mirror self that exists only as a reflection. Or something like that.

If this is an early clue to the new direction, I’d like to get in on this. If Bryce Dallas Howard can call herself Bry Dearing (which is a cool-sounding name), I could theoretically create an alternate Facebook page by calling myself Valentine Xavier. Just call me “Val.”