I don’t know if this Annie Hall/iPhone spot is all that clever. I get it and all, but it’s just a couple of insert shots inside a very familiar clip from Woody Allen‘s 1978 dramedy. Plus the footage from the film is muddy and murky and the iPhone footage is sharp and clear, so it doesn’t even “marry,” which is a hallmark of any sustandard ad or short. You know something? The hell with this ad. Not good enough.