Earlier today entertainment reporter, stand-up comedian and advertising exec Bill McCuddy persuaded me to visit Bergdorf Goodman and buy a nice tube of Supersmile toothpaste ($25), which is supposed to be a good whitener. I also popped for a Supersmile toothbrush ($15). I then walked over to the Bergdorf Goodman men’s store just to mosey around. I saw an attractive scarf and asked a salesman for the price. In a normal store a really cool scarf would cost $75 so I figured the BG price would be $225. The salesman looked at the tag, looked me in the eye and told me the price: $725.