I’m a little late to the table on the death of big-time marketing hotshot Marvin Antonowsky, who left three days ago (4.7) at age 86. He was a good friend within a certain bandwidth and a reliable source of information to me between the early ’90s and early aughts. Marvin used to read box-office figures to me on Sunday mornings (remember those days?) and sometimes share tracking information on upcoming films. I used to love hearing him bark that this or that film “isn’t tracking!” He once had David Poland and I over to his home in Manhattan Beach to give us an early peek at a major film, although I can’t remember what it was. (I’ll never forget how Poland once threatened to “out” Antonowsky as the source of my tracking info — a real sweetheart move.) Marvin and I were also occasional screening pallies in the late ’90s and early aughts.
Antonowsky was closely allied with Frank Price during most of his Hollywood career. I first got to know him sometime around ’82, or during a period when he served as an upper-echelon marketing exec at Columbia from the early to mid ’80s. In ’84 he went over to Universal as marketing president, toughing it out with studio chief Price until the Howard the Duck fiasco of ’86. Antonowsky then shifted over to TriStar as a marketing consultant in the late ’80s, and then went back to Columbia in ’90. His last major gig was as marketing president with Price Entertainment.