“And particularly to females 35 and under” — from Pamela McLintock’s 6.29 THR box–office report about the 7.21-to-7.23 weekend, which foresees Greta Gerwig’s social-metaphor comedy trouncing Chris Nolan’s historical horror film about the A-bomb by at least $25 to $30 million.
Congrats to Team Barbie for achieving a successful sell, even as they privately acknowledge what I’ve been saying all along, which is that Barbie’s mostly Millennial and Zoomer female fans will be lining up “for the wrong reasons,” or certainly going in.
