Agreed — this Verizon FiOS commercial is the cleverest, most likable piece of filmmaking from the hand of Michal Bay since The Rock. Because it has a theme. Because it’s half-sell and half-personal confession. By embracing his rep as the shallowest big-name director around, Bay has almost transcended it. He’ll make his first truly rich and mature (and possibly even moving) film ten years from now. Maybe sooner.