Agreed — this Verizon FiOS commercial is the cleverest, most likable piece of filmmaking from the hand of Michal Bay since The Rock. Because it has a theme. Because it’s half-sell and half-personal confession. By embracing his rep as the shallowest big-name director around, Bay has almost transcended it. He’ll make his first truly rich and mature (and possibly even moving) film ten years from now. Maybe sooner.

February 16, 2008by Jeffrey Wells25 Comments