Prior to its Toronto Film Festival debut, Apple’s plan for Peter Farrelly’s The Greatest Beer Run Ever (Apple) was to open theatrically on Friday, 9.30 and begin streaming a week later (10.7). But just before it got hammered by Toronto critics, Apple moved everything up a week.

Curious as it may seem, Beer Run is opening today in New York but without an all-media screening preceding this booking. (Which never happens.) And yet Apple has arranged for an all-media Manhattan screening on Thursday, 9.29 — one day before the Apple streaming begins.

Theatrical bookings of Beer Run are also happening today in Los Angeles and Dallas.

For what it’s worth, I’ve never in my life heard of an all-media screening that happens a week after a film has opened theatrically. Or, for that matter, only a day before it begins streaming.

Intrigued, I’m on my way into the city to catch a 5 pm screening of Beer Run at the Union Square Regal. Yes, right now.

We all understand a lot of critics had it in for Peter and this movie before they saw it. They hated Green Book four years ago, and now they’re delivering payback for it having won the Best Picture Oscar. Whatever the actual merits of Beer Run, these folks were locked into hate mode.

The Wikipedia age still says Beer Run “will be released in select theaters and on Apple TV+ on September 30, 2022.” Time for an update!