“People like you must create, otherwise you become a menace to society.”

The last trailer for the endlessly bumped Where’d You Go, Bernadette didn’t mention director Richard Linklater. The newbie doesn’t state his name either, but at least it acknowledges it’s “from the director of Boyhood and School of Rock.”

The Annapurna film, which stars Cate Blanchett, Billy Crudup, Emma Nelson, Kristen Wiig, Judy Greer and James Urbaniak and has been described as a “mystery comedy-drama”, opens on August 9th.

From “Hard Luck Bernadette Bumped Again,” posted on 1.18.19:

Variety‘s Dave NcNary has reported that Annapurna is bumping the release date of Richard Linklater‘s Where’d You Go, Bernadette from March 19th back to August 9th…fine. But he omits the fact this is Bernadette‘s third release-date adjustment.

On 6.7.18 I reported that Linklater’s domestic discord flick was initially slated to open on 5.11.18, then was pushed back to 10.19.18, and then again to 3.22.19.

McNary also ignores the fact that Linklater’s name is absent from the latest trailer. That probably means something, no?

An Annapurna rep told McNary “that August has served well as a launching pad for release of female-skewing films such as Crazy Rich Asians, Florence Foster Jenkins and Julie and Julia and that Bernadette,” blah blah.

Posted last month: There’s a divergence between the trailer for Richard Linklater‘s Where’d You Go, Bernadette? (Annapurna, 3.19) and the Wikipedia synopsis, to wit: “Bernadette hates people, she hates leaving the house, and more than anything, she hates the other parents at her daughter Bee’s school. When she disappears, it’s Bee’s mission to find out where she’s disappeared to and what really happened to her.”

Does anyone detect anything in the trailer that suggests that Cate Blanchett‘s Bernadette hates anyone, or that she suffers from agoraphobia? There are hints of edge and attitude, but that’s all. I haven’t seen Linklater’s film, but it feels as if the trailer editors have tried to make the film seem as alpha and swoony and effervescent as possible.

In short, it seems as if the trailer is lying. Almost, I’m sensing, on the level of that famous upbeat Shining trailer of 2007.

This obviously isn’t an assessment of the actual film, but of the marketing.