The Boyhood screener arrived last night. The fold-out jacket is quite elaborate and almost flamboyant by IFC standards. Obviously IFC Films honchos and their award-season strategists sat down a couple of months ago and agreed to put a big chunk of their funds into this. “Screeners are key,” somebody said, “and if we play up Boyhood‘s importance by emphasizing rave reviews on an attention-getting jacket, it’ll be money well spent.” IFC Films screener jackets have never looked this swanky. This one equals if not betters the usual award-season screener packaging from the major distributors.
