Now I’m hearing that The Brave One won’t even make $15 million this weekend, which was a shortfall in itself. A competing studio’s projection says it’s only going to do $13,761,000….way short of that $20 million ballpark indicated by last week’s tracking. What slowed it down? Some of the reviews were fairly rough, but aren’t reviews supposed to be meaningless these days? Perhaps not with slightly older women, the Brave One‘s targeted demo. I’m guessing (not having canvassed or called around) that the young-male action crowd wasn’t that into it.
