As I am one of those who gets Shoot ‘Em Up for what it is — a comic satire of John Woo-influenced urban action films that doesn’t just send up genre conventions but gleefully urinates on these over-the-top films and their fans — I’m naturally cool with a related website called Bullet-Proof Baby that sells (or pretends to sell) violence-anticipating baby accessories — bullet-proof carriages, shields, helmets and whatnot.
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Wait for some priggish parent or ethical stuffed shirt (a person who thinks like Variety‘s Peter Debruge, who called the film “vile” and “shamelessly sordid”) to complain about this.
Bullet-Proof Baby is a site very much in the tradition of the brilliant and legendary 1973 National Lampoon article called “Nazi Regalia for Gracious Living” — written by Bruce McCall, product “manufactured” by Harry Fischman, Alan Rose, Celia Bau and David Kaestle, protographs by Dick Frank and illustrations by Elizabeth Benett. Not just a spread about baby cribs with Nazi flags adorning the four corners, but Nazi decorations for every nok and cranny in the modern home.
“Nazi Regalia fro Gracing Living” wasn’t a drawing board art-design thing. Fischman, Rose, et. al. actually built the Nazi regalia and used it to decorate, and then had it photographed by Frank. Not a single shot from this article is retrievable online. Someone managing the National Lampoon‘s archives and legacy doesn’t understand about internet marketing and value-building.
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