It seems that An American Carol director David Zucker is looking into a possible exhibitor conspiracy to switch tickets and pull other pranks in order to make it seem as if his film isn’t doing as well with ticket-buyers as it actually is. Not displaying Carol posters as prominently as they could be, misrepresenting the film’s rating (it’s PG-13, not R) , not giving it marquee space and so on.

“We have had heard” — the extra “had” is obviously a typo — “from numerous people across the country that there has been some ticket fraud when buying a ticket for An American Carol this past weekend,” says a special “fraud” page on the film’s official website.
“Please check your ticket,” the copy says. “If you were in fact one of those people that were ‘mistakenly’ sold a ticket for another movie please fill out the form below. Hold on to your ticket so we can have proof.
“If you have noticed other irregularities with the theatres in your area please let us know in the comment section below. For instance, Rated R film rating (when in fact we are rated PG-13), posters not being up, not being listed on the marquee, image or focus problems, sound issues, etc.”