More or less verbatim from Richard Rushfield’s Ankler piece titled “is Paramount Cursed?”: “[There have been] plenty of Paramount films that, on paper, should’ve been okay. But somehow, something just didn’t go right. Every. Single. Time.
“Brad Pitt and Marion Cotillard in a glamorous WW2 spy thriller! Sounds great! Reboot The Ring! Monster Trucks that are actually monsters! The kids will love it! A new Ben Hur for the Game of Thrones generation! Scarlett Johansson in a white body suit doing anime! A Martin Scorsese medieval thriller! A new Star Trek! A new Zoolander! A new Jack Reacher! A bawdy Office Christmas Party with every buzzy comedy star on earth! A medium-budget Michael Bay contemporary war thriller! A Meryl Streep Oscar bait film! A Richard Linklater 80’s comedy! A Tina Fey war comedy! And best of all, Dwayne Johnson in an R-rated comic reboot of a universally known TV series!
“What a line-up! How could most of those not catch fire? Or at least…some? One or two? Okay, the last XXX did well in China. [But] when that much goes wrong in that many ways, it’s time to consider that supernatural powers may be at work and perhaps what you need isn’t a new studio chief as much as an exorcist.
Wells interjection: Brad Grey‘s sad, very recent passing requires Rushfield to avoid stating the obvious, which is that the above-described films were all Grey’s.
“I hear from the Paramount lot that a lot of nerves are getting jangly as they wait for the Gianopulos reign to kick in. Lots of high hopes, but still looking for that brilliant, curse-breaking plan to come down.”
“The trades are dissecting — with Paramount’s help — what went wrong with Baywatch,” Rushfield states. “Lots of finger pointing at Rotten Tomatoes and their blasted 19% score. “A recent internal study at Paramount concluded that younger ticket buyers pay close attention to aggregated scores on Rotten Tomatoes,” reports THR.