Yesterday EW and others went with a story about Ratpac producer Brett Ratner calling Rotten Tomatoes “the destruction of our business”, mainly because Batman v Superman was hurt by its 27% rating. BvS also earned a 44% Metacritic score — that didn’t matter? And what about the fact that Batman v Superman was mostly a drag to sit through, and that everyone more or less agreed with that view?
The viral thing that really damaged the reputation of Batman v Superman, I feel, was the sad Ben Affleck junket-interview footage overlaid with Simon & Garfunkel‘s “The Sounds of Silence.” One look at Affleck’s forlorn expression and people who hadn’t seen BvS just knew.
By the way: Ratner’s comments were from last weekend during his visit to Sun Valley Film Festival (3.15 to 3.19). As EW filed Thursday morning Ratner’s comments were most likely issued sometime late Wednesday, so someone sat on this for at least three days and possibly four. Whoever reported Ratner’s comments (a journalist? a festival staffer?) is a real go-getter.
Related development: In a hastily called press conference this morning, the producers of La La Land, Moonlight, Manchester By The Sea, Hell or High Water and Zootopia joined Ratner in condemning the Rotten Tomatoes effect.
“The fact that our films all scored in the mid to upper 90s is beside the point,” saidu La La producer Jordan Horowitz. “Yes, these scores probably reflected the fact that our films are very well made, emotionally affecting and widely admired, but the important thing from our perspective is to stand by Brett and movies like Batman v Superman, and to remind everyone that the point of modern megaplex cinema is to sit there in meek submission as you’re pounded and drowned by comic-book formula and CG torrents and the imaginings of guys like Zack Snyder. That’s what really matters, and is why we all love movies.” [Note: This is a made-up parody quote — a couple of readers have actually asked if it’s real or not.]