“In the New Hollywood, the power has shifted from production to marketing. And why not? When your aim is to make a franchise picture aimed at the whole family, the person you want at the helm is a brand-management expert, not a filmmaker-friendly production chief. Next summer is already jammed with another slew of sequels, including new installments in the Harry Potter, Spider-Man, Pirates of the Caribbean, Shrek, Fantastic Four, Rush Hour, Bourne and Ocean’s Eleven series. These are consumer products, not cinema.” — from Patrick Goldstein‘s 8.1 “Big Picture” column.