“It’s folly for studios to say we’re only going to make a movie we know how to market,” says World Trade Center producer Michael Shamberg. “The problem with marketing is that it’s based on what’s worked in the past. But audiences want freshness and new ideas, which is all about the future. If a studio is unwilling to be a home for fresh ideas or daring films, they’re ultimately not going to be competitive, because the top talent is going to go somewhere else.” — also in Patrick Goldstein‘s 8.1 “Big Picture” column. To which I would add, audiences don’t seem to really want freshness and new ideas — they want fresh spins on safe ideas. Lame as this sounds, the word “new” tends to put most people a little on edge, except for toddlers, tweeners, teens and 20-somethings.